What you do everyday matters more than what you do once in a while ~ Wendy Hodge

Today, Feb 19th, marks the launch of the first annual Fierce 50 Campaign bringing together 50 female bloggers over the age of 50 in a celebration of midlife on the 50th day of the year! The Fierce 50 has grown from an idea that the lovely Catherine McCormick, @catherinegraceo on IG and creator of Catherine GraceO Blog, initially came up with and shared with Cathy Williamson, @themiddlepageblog on IG and creator of The Middle Page Blog, Shauna Robertson of @chicover50 and creator of ChicOver50.  Deborah Boland, of @fabulousafter40 and Fabulous After 40.  One women’s idea gave birth to a new movement.  It reminds me of the last page in the children’s book, What Do You Do with an Idea? written by Kobi Yamada, “And then, I realized what you do with an idea…You change the world.”

As Catherine says “The midlife we are experiencing is not what it was like when our parents and grandparents were growing up. We see midlife as a powerful launching pad for the Second Act in life. It’s a time of coming into oneself and not caring what others think about you. And, it’s a time of connection and collaboration. It’s letting go of the “nonsense” that seemed important at the time. It’s a time of embracing purpose, creativity, joy and connection to one another.”

It’s a message that resonates with all of us who’ve come together for this campaign and I think we’re all really excited to see where the journey takes us.  There are 50 fierce women from around the globe taking part in this campaign with varied backgrounds and interests and we all have one thing in common; we believe age is not a factor in pursuing your passions in life.  Speaking of passions, my partner for this campaign is a wonderful Australian woman who has been following her passion for years and when you learn more about her you will understand why.

Wendy Hodge

Join me as I share the story of my Fierce 50 partner and friend, Wendy Hodge.  She can be found on Instagram @wendyswaytohealth and her website and blog Wendy’s Way to Health.  First, let’s learn a little about Wendy and her journey in life.  She is from the port city called Geelong, the second largest Victorian city in Australia.  She’s always been into health and fitness (a girl after my own heart).  She taught aerobics in the 90’s while working in a gym.  She moved to Dunk Island off the east coast of Australia to take a position as the fitness instructor for the island.  She provided activities for the guests such as aqua aerobics, power walks and lawn bowl.  Most the guests of the island were honeymooners so she was surrounded by people in love and enjoying the first days of their marriage.  Serendipitously, she was blessed to meet and fall in love with her husband who was also working on the island.  They married and had a magical honeymoon in Paris, France.

Honeymoon in Paris

Wendy and Jason traveled and lived in Europe for their overseas-experience on and off over the years before returning to Australia.  Once back in their homeland, Wendy started working for Jenni Craig.  It was while working there that she discovered her love of health and nutrition.  Nutrition became her new passion and mission in life.  She took a certificate program with a Canadian company in sports nutrition.  She also discovered that she was developing her own ideas for creating good health.  She realized that promoting healthy eating with packaged foods did not align with her beliefs so she made the decision to start her own business, Wendy’s Way to Health.

Currently Wendy lives in Tasmania with Jason and her sweet little pup, Missie.  Wendy is passionate about teaching people about health and fitness and not following unrealistic diet and exercise programs.  She enjoys working with people over 40 to help them change their attitudes about getting healthy by looking after themselves and to be happy with their bodies.  She encourages people to embrace being healthy and happy not fighting with themselves over their weight.  She says attitude is most important and I agree with her.  Wendy’s Way to Health is a labor of love and she shares the belief that being healthy should not be a struggle.

Planning is also the key to success.  She teaches that taking the extra time to plan your meals makes a difference in being successful with healthy eating.  She encourages her clients to eat real food and keep it simple.  There is no need to stock your kitchen with all sorts of exotic and expensive foods because people don’t have time to prepare fancy dishes.  Keep it simple and you will succeed is what she tells all her clients.  Her infectious attitude about health and wellness and not falling victim to fad diets, yo-yo diet restrictions and a feeling of never succeeding is what helps her have success with people like Kate who writes:

“I’ve dropped two dress sizes so far following Wendy’s program.  I’ve still got a way to go, but now I am not stressing about a time frame because I am not on a ‘diet’ anymore.  I’ve learned how to change my habits and make better choices than I used to.”

Wendy’s Way to Health


The Healthy Normal Revolution is Born

Wendy recently launched a new membership based course called The Healthy Normal Revolution.  This membership course is designed so that Wendy can work with her clients and be part of their journey to success.  As Wendy states, “we are all different” so custom nutrition is key to her program.  She works with her clients to help adapt a program that suits their lifestyle.  By providing a unique, individualized plan she gives them what they need not what they want.  Her approach is two prong: healthy eating and taking care of yourself. She thrives on providing support to women to help them be successful with their health, attitude and body image.

A smile is part of her day

On her website she states The Healthy Normal Revolution is proving that you can live a normal, healthy lifestyle without resorting to diet restrictions and extreme exercise.  The membership includes a recipe library, training library of exercise videos by personal trainers, private member forum, accountability and logs and the personalized attention of Wendy reviewing reports, giving tips and encouragement.  She brings all her knowledge and expertise to her clients in The Health Normal Revolution.  Wendy is a lovely woman on a mission to help as many people as she can to be healthy people from the inside out.  You will love her website and blog which is chock full of yummy healthy recipes, inspirational words, testimonials, free challenges and most of all you have Wendy and her dedication to Wendy’s Way to Health.

Thank you to our fabulous sponsors for aligning with us and supporting our mission to celebrate women at midlife. We want to thank Madison ReedHSI ProfessionalOnzieAwe-Inspired for believing in us and partnering in our first annual Fierce 50 Campaign.  And thank you to the amazing Hannah Storm for joining us and sharing your journey on the newly launched Thrive Global. I highly encourage you to take a moment to read the inspiring interview with Hannah by Catherine McCormick, “A Conversation with Hannah Storm, Part I“.  I guarantee you will be inspired.  Hannah, we applaud you and the incredible work you have done lighting a path for women to succeed in so many creative endeavors after the magical 50!


If you are interested in learning more about The Fierce 50 Campaign and how you can join in the movement, contact info@catherinegraceo.com. A fabulous interview on ESPN’s Hannah Storm can be found here. Hannah is joining forces in supporting women at midlife and beyond by sharing her insights and life experiences with all of us. You can find all of the bloggers actively involved in The Fierce 50 Campaign by clicking here.

6 Comments on Fierce 50 Campaign – Wendy’s Way

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